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Product Analyst

Digital product path · Business & Analysis

Works with an app or digital platform team: analyses user behaviour with data, ranks priorities and helps the product owner decide what to build next.

Open to new graduatesمحلل منتجات رقمية

What the job involves

  • Tracks product metrics: active users, conversion and retention
  • Analyses the user journey and finds where people drop off
  • Writes and ranks user stories with the product owner
  • Designs A/B tests and reads their results
  • Collects customer feedback and summarises it for the team

Your path from this job

  1. Product AnalystYou start as · 0–2 years

    Analyses product data, prepares reports and writes small requirements.

  2. Associate Product Owner2–4 years

    Owns the backlog for part of a product with a development team.

  3. Product Manager4–8 years

    Sets the product's vision and roadmap and measures its success.

  4. Head of Product8+ years

    Leads a group of products or all of the company's products.

Years are approximate and vary by employer. What matters is that each stage builds on the last.

Where you'd work

Startups, fintech, e-commerce, government digital apps and digital banks.

Skills you need

SQL and data analysisUX understandingScrum and backlogsCommercial thinkingCommunication

Tools of the trade

JiraGoogle Analytics / MixpanelFigmaSQLExcel

Certification ladder

Tap any certification for details. You don't need them all: pick one per level based on where you work.

EntryStart here
IntermediateAfter about 2 years
AdvancedFor seniors

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